Executive Management Team
Lloyd Price Icon Food Brands, Inc.

“ Without organization and leadership towards a realistic goal, there is no chance of realizing more than a small percentage of our potential market share in the food industry. You don’t win with computers or slick short-term marketing schemes. You WIN with good, talented people and an efficient organized operation. This is our formula for success. Here are just a few of our important Alliance Partners and Good, Talented People.”

  • Lloyd Price – Founder of Lloyd Price Icon Food Brands, Inc., our Chairman of the Board, CEO & President brings 50 years of business experience to the company, along with his two powerful Icon Brands which have millions of loyal fans attached. To Read His Bio Click Here.
  • Bill Waller – Co-Founder of Lloyd Price Icon Food Brands, Inc., our Chief Operating Officer & Licensing Director has over 30 years of Savvy Business Experience with an outstanding track record of accomplishments working with Legends & Icons. Read His Bio. Click Here.
  • Monty Zullo – Our Special LPIFB, Inc. Food Consultant. He is Nationally & Internationally known for his Food Consultations & Restaurant Developments, as well as, His association in the Branding Building of Pierre Cardin’s Maxine’s Five Star Restaurant (NYC, San Francisco, Hong Kong, & Russia).
  • Richard Rubenstein – Corporate Publicist & Public Relations, the very best in the PR Industry. Rubenstein Public Relations, Inc. Avenue of Americas – New York , New York
  • Thomas Trapani – Director of our Corporate Insurance Affairs The Thomas Trapani Agency – Syosset, New York
  • Robin Cummings, Ella Daschtchinskaia and Sasha Rudaya – our Graphics Designers and Label Illustration Art Dept Team
  • Alfonzo ‘Big Al’ Farmer – In-Store Promo Displays, On-Time Delivery Control Compliance, and Food Quality Control.
  • Helen Greer – Administers all Bookings Appearances for our Celebrity In-Store Appearances and Trade Show Celebrity Appearances for autographs and food promotions . Greer Entertainment Booking Agency Int’l / Las Vegas, Nevada.
  • Bradley ‘MadBrad’ Smith – 2004 Emmy Winning Assistant Director of CBS TV Amazing Race 6 Show -Film Director of our Entertainment Division – show director of The Lawdy Miss Clawdy’s Personality Kids TV-Show (5 minute vignettes) covering Healthy Food and Great Nursery Rhymes Songs for Kids. Icons and Celebrities appear singing their favorite Nursery Rhymes. Also, Director of In-Store DVD Food Commercials for retailers to run inside store telecommunications systems.
  • Michael Friend – Website Master Developer